Why Video?

Video-based marketing is the use of pre-recorded video, animations, or presentations with audio that are uses for external prospect and customer communications. Videos can be used on third party sites, like video sharing sites and social networks, as part of the external web experience, or shared directly with prospects and customers.

Attract

• Online shoppers who watch video spend two minutes longer on-site and are 64% more likely to buy. An engaging, branded online video experience with clickable calls to action can be highly effective for moving customers through the conversion cycle.

Improve SEO and site traffic

• Video results appear in roughly 70% of the top 100 listings in search results. Jumpstart your customer acquisition and site traffic by making it simple for customers to find your brand and products during the awareness and consideration phases.

Reach viewers anywhere

• Mobile video continues its massive surge as users rapidly adopt tablets and smartphones as mainstream devices for video viewing.  Reach any device or destination and deliver the best experience every time no matter the device.
• According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
• More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
• Over two-thirds of the world’s mobile data traffic will be video by 2018. Mobile video will increase 14-fold between 2013 and 2018, accounting for 69 percent of total mobile data traffic by the end of the forecast period. -Cisco

Increase ROI

• Get more for your marketing budget by making every customer’s online experience more effective.  With our online video solutions, you can show your products in action so customers fully understand what they’re buying.

 

While marketing awareness is the most prevalent use case for video based marketing, companies are not only more likely to use video, they are increasingly more likely to use video throughout the buyer’s journey from awareness, to consideration, through to post-sales.

Every marketer knows how difficult it can be to rise above the noise, even with the most well-developed messaging. Your buyer is inudated with information and offers, the majority of which never get viewed. That’s why many marketers are incorporating video into their content based marketing repertoire.