Hermosa Beach Resident Dan Morad Builds An Endurance Drink Company From His Garage

Hermosa Beach resident Dan Morad was researching endurance drinks for his first Marathon back in 2013 and he thought there was a void in the market for a true “ready to drink” endurance beverage. After utilizing his biomedical engineering degree from Rutgers University, months of research, and personal trial/error, INVIGORADE® was born from his garage in Hermosa Beach.