In today’s noisy and fragmented media environment, brands are increasingly turning to content marketing. Adding video enables brands to connect with consumers on a deeper level by offering experiences that encourage social sharing and help develop more lasting affinity for product and services.
With Civic Couch, companies can easily incorporate reliable, high-quality video into their content marketing initiatives, increasing the reach of their messages across devices, improving engagement with prospective customers, and strengthening customer loyalty.
Video-based marketing is the use of pre-recorded video, animations, or presentations with audio that are uses for external prospect and customer communications. Videos can be used on third party sites, like video sharing sites and social networks, as part of the external web experience, or shared directly with prospects and customers.
While marketing awareness is the most prevalent use case for video based marketing, companies are not only more likely to use video, they are increasingly more likely to use video throughout the buyer’s journey from awareness, to consideration, through to post-sales.
Every marketer knows how difficult it can be to rise above the noise, even with the most well-developed messaging. Your buyer is inudated with information and offers, the majority of which never get viewed. That’s why many marketers are incorporating video into their content based marketing repertoire.
Hundreds of surfers, photographers, surf legends, family and friends gathered together on Saturday June 25th to honor the life of the Godfather of surf photography, Leroy Grannis. Paul Strauch, Steve Pezman, Don Craig, Mike Purpus, Nacio Feliz, Rabbit Kekai, Donald Takayama, Hap Jacobs and the two remaining members of the original Palos Verdes Surfing Club, Fenton Scholes and Dick Miney spoke in reverence of Grannis.
Saturday was to be the Poop Deck’s 57th anniversary party, a Hermosa Beach tradition celebrated with Bud beers and a new patio mural by the Budweiser distributor’s artist, caricaturing The Strand bar’s regulars and staff. But three days before the party, instead of anniversary posters, Poop Deck owner Dorothy Zagozda was stapling signs to the front door that read, “Last Call, Saturday. April, 20. 9 a.m. to close.” The Poop Deck lost its lease last month to the owners of Uncorked, a wine tasting room up the street, on Pier Avenue. The new owners will offer local craft beers and fine wines, and promise to preserve the neighborhood bar spirit. They are shortening the name to The Deck.